The Value of a Keyword

Within these 2 colleges of thought a keyword’s price is predicated on either:

1. The monthly search volume relative to the amount of competition, or

2. The revenue acquisition potential (or conversion rate)

There ar variety of how to urge relative monthly search volume, however, what remains the best is exploitation Google keyword planner (the replacement for the currently deprecated keyword tool).

It’s almost as straightforward because the keyword tool was, and there's a way heavier target AdWords, however, it still provides information as a place to begin for your analysis.

But it very will drive your target AdWords specific information, therefore bear in mind that you just can have to be compelled to keep aware of the toggles between Ad teams and Keywords, here ar some examples:

 After coming into your seed keyword(s), you'll have to be compelled to switch the default from ‘ad cluster ideas’ to ‘keyword ideas’

 Then once you’ve designed your initial list – you would like to click ‘Review Estimates,’ at that purpose you'll have to be compelled to toggle (again) from ‘Ad Group’ to ‘Keyword,’ and so enter a bid before you see any helpful information.

Convoluted? fully. however, still helpful none the less.

You need to require into thought the authority of the websites that ar already ranking for these keywords, and acquire a way of the aggressiveness of that specific organic SERP.

There ar a number of key signals I investigate once doing a thirty-second summary of a SERP, associate degreed my favorite tool to urge an on the fly sense of relative competition is that the Mozbar extension for chrome, which supplies you some at-a-glance SEO information at the address level handily right within the SERP interface.

The export offers up to now metrics on the subsequent information points:

 Keyword

 The specific address in ranking positions one through ten (where available)

 Average monthly search volume

 Average price per Click (CPC)

 Binary (yes/no) on whether or not the keyword is in the: title, URL, page headers, and range of occurrences on the page

 Word forecast the page

 Number of outward-bound links

 Relevancy score

 Number of backlinks to the page

 PageRank of the page

 Number of backlinks to the domain

 PageRank of the domain

 The age of the domain

 Whether the domain is a precise match Domain (EMD)

 Trust score

 Links Score

 Difficulty Score

Then finally there’s the individual address instrument, which can go grab all this information for you on a particular address by address basis.